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2 posts from July 2013

July 22, 2013

Bring It On: Attracting The Late Night Diner 24 Hours a Day

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If you live in a town where the sidewalks roll up at 10 p.m., you’ve probably been frustrated by the lack of dining options. There’s a McDonald’s maybe, and then there’s…Well, you see the problem. But after-hours dining has become a hot topic in restaurants. Some see it as a way to cash in on an unfulfilled niche: late night workers and the post-concert crowd. Others say it plays into the way we eat now: Breakfast, lunch, and dinner are no longer set times; people like to dine when time allows or when the mood strikes. Although a lot of restaurants stay open late – and by late, we mean 11 a.m. or midnight if you’re lucky - they usually involve the words “do fries come with that?” or “I’d like that straight up with a twist.”

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July 10, 2013

Location, Location, Location.

FC_content_IMG_locationWe all know of that restaurant space that seems to change hands more times than shares in the
futures market. “Wow,” you think, “must be a real loser location.”

But restaurant consultants and brokers beg to differ. Yes, location is important, but there is no such thing as a jinxed locale, says Kelly Greene, head of Urban Legend, part of the Denver-based Legend Retail Group. Greene scouts national and local restaurant locations for a living. He can cite chapter and verse restaurants that have gone into formerly “cursed” spaces and lived to tell the tale.

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