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2 posts from June 2016

June 13, 2016

Step Outside the Box and Inspire Summer Sales

EggsBy: Piet E. Jones

Summer is here. Warm days and long evenings. Extended weekends full of holiday cookouts, grilling with friends and unless you’re lucky enough to be a tourist destination, empty tables. What can be done to keep that revenue flowing during the off season?

You could start by thinking outside the box. The box being your restaurant. And outside being, well, outside. In today’s busy world, people love weekend cookouts and holiday barbecues, but many don’t have time to make a dish to bring. Add to that the increasing sophistication of people’s palates, along with a desire to show off to friends, and suddenly that quart of three-bean salad from the grocery store just doesn’t quite cut it anymore.

Why not take advantage of the season and offer your menu as an alternative for all these needs? Look to your side and appetizer menu, even your dessert list, and let your imagination run. Got garlic mashed potatoes as a side? Maybe you’re well known for your gruyere mac-n-cheese. You probably already make these items in bulk—why not offer them in portion sizes perfect for picnic tables? Some items might not even require reheating. Your green bean and bacon side with a mustard vinaigrette? It’s just as good served cold as it is hot.

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June 6, 2016

Find The Perfect Burger For Your Restaurant

BurgerBy: Piet E. Jones

The lowly burger.

There used to be a sameness about it. No matter where you went. Same buns. Same toppings. Same slices of yellow cheese. Same taste—too often dry and overcooked. Sure, there were good ones to be found, but all too often it was just a quick bite on the run, an afterthought on many a menu.

Today, things have changed. A lot. Burgers have become exciting and dynamic. Buns that can absorb the juices without becoming soggy and disintegrating have elevated the texture. Artisanal cheeses add flavor while celebrating local food culture. Toppings are designed to complement the theme of the restaurant.

With these innovations, the burger, once relegated to diners, fast food, and pubs, has exploded onto the scene. Out of the way, hole in the wall diners are now foodie destinations. Trendy hotspots in newly gentrified neighborhoods tout their burger on social media. Even the most upscale and pricey establishments are jumping on the burger bandwagon.

The key to getting all components together for a signature burger isn't that hard. It just takes a little bit of thought to create a unique combination that appeals to your clientele and fully represents your eatery.

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