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1 posts from February 2017

February 1, 2017

Make the Most of Valentine's Week

Make the Most of Valentine's Day
By Piet E. Jones

Valentine’s Day. One of the roughest days of the year for many a restaurant. Some call it “amateur night,” filled with high expectations of a quiet, romantic dinner that is at odds with the reality of barely controlled dining chaos. Look around, do you see any of your regulars? Probably not. Maybe they stopped in for a quick drink before it gets busy and then flee the scene. Most of the people you see are new faces. Some you may be able to capture as new regulars, others are out for a very rare dinner. That’s all great, take good care of these people, it’ll give you a nice bump in an otherwise slow month but there is still so much more potential you can get out of this day.

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