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1 posts from January 2018

January 3, 2018

Increase Check Averages with Mocktails

By Piet Jones

Mocktails_inlineJanuary can be a rough month for restauranteurs.  After the excess of the holiday season, people can be stretched a little thin and less likely to go out for a nice meal.  Then you take a closer look at those who are coming out and you’re likely to find a bit of a surprise - lower check averages. For any restaurant already operating on thin margins this can be worrisome, especially when you see a big chunk of the decrease is showing up in alcohol sales.  

Fortunately, there’s another trend on the rise that was hot in 2017 and looks to be even hotter in 2018 - mocktails.  Born from the craft cocktail craze and bolstered by booming sales of drinks like LaCroix, mocktails are a great way to maintain your check average even when your customers are refraining from indulgences.  Sure, you could just carry flavored seltzers, but making your own alcohol free drinks isn’t that hard and adds a little cachet to your offerings.

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