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2 posts from August 2018

August 29, 2018

Host a Wine and Beer Dinner

Wine_dinner_inlineBy Piet Jones

If only every night could be Friday or Saturday filled with reservations, people willing to wait to grab a table, and strong check averages. Sadly, you’ve got Tuesday every week with empty tables and your well-functioning staff stuck in low gear looking for something to do.

In the past, you could save money by trimming a few hours here and there but with such a tight labor market, cutting hours is a sure way to watch your expensive training investments update their resumes and search for a more stable gig. There’s got to be a way to pump up your volume, so to speak, and get enough guests in your seats to make the soft spots in your week less of a drag on the bottom line.

Why not wine and beer dinners?

Maybe you’ve tried them in the past and they didn’t work out for you, but things have changed in the last couple of years, and it may be time to give them another chance. First, people are looking for a little something more from their dining experience. The explosion of local craft breweries, cideries, and wineries has people clamoring for evenings where they don’t just enjoy a meal but also have an immersive experience in the food and drink they’re enjoying. Second, social media sites like Facebook and Instagram have made getting the word out easier and more effective than ever. As a bonus, you can sell tickets in advance through these sites, giving you the opportunity to better plan and prepare for the big night.

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August 3, 2018

Trend Alert: Shakshuka

Shakshuka_redBy Piet Jones

Restaurants have probably never had such a wonderful advertising medium as Instagram. Not only can you put your dishes out for all to see (for free!) but your customers are taking word of mouth buzz to a whole new level by snapping pics and sharing them with their friends and, potentially, tomorrow’s new customers.

Instagram also gives you the opportunity to look at what your competitors are up to and what hot dishes are getting the most buzz. Sometimes, though, the dish you see leaves you just a tad befuddled. What exactly is it you’re seeing? It looks like eggs floating in some kind of sauce. Some sauces are red, some are green. It looks tantalizingly appetizing, but what is it?

In this case, the mystery dish flooding Instagram is shakshuka - an Israeli dish of baked tomatoes, onions and peppers topped with eggs and flavored with earthy cumin. Popular throughout the Middle East and North Africa, it’s been introduced here by American chefs who have been scouring the globe for inspiration and adding their own twists to the traditional dish.

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