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1 posts from August 2018

August 3, 2018

Trend Alert: Shakshuka

Shakshuka_redBy Piet Jones

Restaurants have probably never had such a wonderful advertising medium as Instagram. Not only can you put your dishes out for all to see (for free!) but your customers are taking word of mouth buzz to a whole new level by snapping pics and sharing them with their friends and, potentially, tomorrow’s new customers.

Instagram also gives you the opportunity to look at what your competitors are up to and what hot dishes are getting the most buzz. Sometimes, though, the dish you see leaves you just a tad befuddled. What exactly is it you’re seeing? It looks like eggs floating in some kind of sauce. Some sauces are red, some are green. It looks tantalizingly appetizing, but what is it?

In this case, the mystery dish flooding Instagram is shakshuka - an Israeli dish of baked tomatoes, onions and peppers topped with eggs and flavored with earthy cumin. Popular throughout the Middle East and North Africa, it’s been introduced here by American chefs who have been scouring the globe for inspiration and adding their own twists to the traditional dish.

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